Social Media Analytics

Social Media analytics
Social media analytics is gaining momentum at fast pace across Internet. You observe the rush of audience towards social networking sites like Twitter, Facebook, Orkut, Linkedin and more. There is a huge opportunity for the users to express their opinion, viewpoint and interact with desired audience Online.
This is a big opportunity for businesses to track, monitor, maintain reputation, search and seize opportunity with their intended target audience. For this purposes Businesses need tools and process to constantly keep an eye on what’s happening on social network platforms.

How business Benefit from Social Media Metrics?

1. Discovering the buzz and latest talk that’s happening around your product or even Industry on Facebook, Twitter. What can you do with this?
1. You can use this as a feedback to improve your product.
2. Use it as an opportunity to launch enhancements
3. Engage with the Users providing feedback with more information about your product.
4. Use it in CRM or customer sales to improve services, because if few set of users are complaining then surely there will be others experiencing the same.
5. Find more keywords, buzz words that users use to refer to your product or service. You can then use them to tag them to your product or use them in SEO / SEM campaigns

1. Metrics to measure performance of social media campaigns. Most companies using social network platforms to interact with their Targeted audience. How do you measure your efforts in this Endeavour?
1. Look at the traffic and visitor count from these sources
2. Measure the engagement with users in these channels and estimate the value of your engagement with the users
3. Calculate ROI based on effort versus returns. The returns can be estimate directly by revenue or profits or by keeping a proxy based on value delivered.
4. Estimate if your efforts are increasing brand value, are you able to build a reputation. This is not a numerically measurable but adds to your business.
5. Estimate if you are able to cross sell, deep sell and up sell products to clients through modes of engaging and interacting with the customer.
2. How many users do you need in your social network to make it a self sustaining channel of communication?
1. There is always a trigger point upon which the efforts of marketing become minimal and impact of the communication becomes maximum.
2. The spread of the communication dramatically increases once the distribution of the marketing message crosses a certain degree.
3. Find out using analytics the optimum level of marketing needed to be done to make itself sustaining.
3. Measure user interactions with your website / social network in terms of tangible value.
1. You need to give metrics to every on the site activity either in terms of direct value of in terms of proxies to measure the effectiveness of the campaigns and marketing efforts.
2. There is a lot of effort that goes into maintaining the social network marketing, it becomes essential to measure the value delivered to help focus your activity for higher ROI.

The above are few of the problems we solve for the businesses that can be good starting point for the users to understand the nature of service offered.

For more information about services please email easwar@analyticseye.com Or srp@analyticseye.com