Analytics Enquiry

There are tons of problems solved by us in the past, few of them are listed below.

Problem:
Identifying the difficultly and profitability of promoting a given Keyword for a given website.

Solution:
We used a lot of factors like number of pages ranking for that keyword, allintitle; allinanchor; allinurl etc for the keyword. Also we used the other data like Page Rank of the sites ranking on top.

Using this data along with host of other important data, a set of predictor values was formed. The predictors were fed into the regression equation or a predictive model.

The output obtained is a list of keywords which are profitable to promote. This means the cost of promotion is less and relevance is high and traffic is high. We avoid promoting keywords that are difficult to promote and relevance is low or medium.

Output is a simple list of keywords on 3 parameters or a complex 3D matrix on three different axes: Traffic, Relevance, Cost of Promotion with values High, Low and Medium.